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Advertising Papers and Documents

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ID Author(s) Title / Description Publication Date
6610 McGinnis, J.M.; Gootman, J.A.; Kraak, V.I., Eds. Food Marketing to Children and Youth: Threat or Opportunity?
URL: http://www.nap.edu/openbook/0309097134/html/index.html
Format: HTML PDF
Report and recommendations regarding food marketing to children and youth, the effects of marketing on diet and health, related public policy issues, and more. Appendices include "Literature Review," "Evidence Table Codebook," "Summary Evidence Table," "Children and Youth Marketing and Advertising Regulations and Guidelines in Selected Countries," and more.
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Source: National Academies Press

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200600002006
6008 Kuchler, F.; Golan, E.; Variyam, J.N.; Crutchfield, S.R. Obesity Policy and the Law of Unintended Consequences
URL: http://www.ers.usda.gov/AmberWaves/June05/Features/ObesityPolicy.htm
Format: HTML
Article that discusses potential intended, unintended, and likely effects of nutrition labeling at restaurants, a tax on snack food, and curtailing advertising, particularly to children, as policies to reduce overweight and obesity.
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Source: Amber Waves, June 2005/Economic Research Service, U.S. Department of Agriculture

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20050600Jun 2005
5087 Committee on Prevention of Obesity in Children and Youth, Food and Nutrition Board, Board on Health Promotion and Disease Prevention, Institute of Medicine Preventing Childhood Obesity: Health in the Balance
URL: http://www.nap.edu/books/0309091969/html/
Format: HTML PDF
Report that presents an action plan for reducing the prevalence of childhood obesity. It includes discussion of the extent, consequences, and costs of childhood obesity, as well as recommendations for industry, advertising, media, public education, communities, schools, and home. Appendices include "Literature Review," "Lessons Learned from Public Health Efforts and Their Relevance to Preventing Childhood Obesity," and more.
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Source: National Academies Press

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200500002005
5018 Engle, M.K./Bureau of Consumer Protection, Federal Trade Commission [Letter to Internet Advertisers of Products Claiming to Affect Cortisol]
URL: http://www.ftc.gov/os/caselist/windowrock/041005ltrwindowrock.pdf
Format: PDF
Letter regarding marketing claims that products cause weight loss or produce other health benefits by affecting cortisol that are not supported by scientific evidence.
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Source: Office of the Secretary, Federal Trade Commission

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20041001Oct 1, 2004
2034 Canadian Food Inspection Agency (CFIA) 2003 Guide to Food Labelling and Advertising
URL: http://www.inspection.gc.ca/english/fssa/labeti/guide/toce.shtml
Format: HTML
Guide to labeling and advertising regulations, policies, and guidelines for foods and alcoholic beverages in Canada. Includes information on labeling requirements, advertising requirements, composition, quality, quantity, and origin claims, nutrition labeling, nutrient content claims, health-related claims, and requirements specific to a product.
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Source: Canadian Food Inspection Agency

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200300002003
1816 Federal Trade Commission FTC Issues Report on Nutrition and Health Claims in Advertising
URL: http://www.ftc.gov/opa/2002/10/foodads.htm
Format: HTML
News release that summarizes an FTC Bureau of Economics report, "Advertising Nutrition & Health, Evidence from Food Advertising 1977-1997," by Pauline M. Ippolito and Janis K. Pappalardo. The report focuses on advertising claims related to nutrition and health, and there is a link to the report from the news release.
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Source: Federal Trade Commission

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20021031Oct 31, 2002
1822 Ippolito, P.M.; Pappalardo J.K. Advertising Nutrition and Health Evidence from Food Advertising 1977-1997
URL: http://www.ftc.gov/opa/2002/10/advertisingfinal.pdf
Format: PDF
An FTC Bureau of Economics Staff Report. The report examines the types of claims made in food advertising, with an emphasis on nutrition and health-related claims. There is also discussion on the relationship between regulation and advertising claims and on the economics of advertising. The report includes numerous charts and data tables. There are three appendices, entitled "Computerized Coding Instrument," "Selected Data Tables," and "FTC Food Advertising Cases".
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Source: Federal Trade Commission

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20020900Sep 2002
2828 Cleland, R.L.; Gross, W.C.; Koss, L.D.; Daynard, M.; Muoio, K.M. Weight-Loss Advertising: An Analysis of Current Trends
URL: http://www.ftc.gov/bcp/reports/weightloss.pdf
Format: PDF
Report of an analysis of weight loss advertising and claims. Sections include "An Overview," "Collection Methodology and Coding," "Analysis of Weight-loss Advertisements" (including "Claims by Category"), "Historical Comparison: 1992/2001," "Regulatory Framework," "Media Responsibility," and "Conclusion." Appendices include "Product List" and "Examples of Questionable Ad Claims From 2001 Sample".
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Source: Federal Trade Commission

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20020900Sep 2002